The “clean” beauty movement has helped bring to light so many worthy brands. In our search for natural gems, we were introduced True Botanicals, Aunt harper, RMS, Kosas, and so many other names that seemed to pass overnight from worship to the general public. But despite the boom, the purchase of non-toxic formulas remains, shall we say, murky. This is largely due to the term ‘clean’ and the lack of a proper definition, as well as many other marketing buzzwords that are still unregulated in the beauty industry. And then there’s the age-old question when it comes to natural skincare products: Do they actually work? But just as the category of ‘clean’ beauty has exploded due to shoppers’ appetites for something safer, a new trend is emerging, defined by brands that combine ‘natural’ ingredients with cutting edge science. Introducing the “cleanical” skin care movement where cleanliness meets clinic.
So what is “Cleanical” skin care?
A blend of clean and clinical skin care is based on the idea that synthetic ingredients made in the lab can be just as safe as their natural counterparts and may be more sustainable to produce than simply sourcing from it. environment.
“[Cleanical beauty] uses natural ingredients, but with a parallel focus on technology developed in the laboratory and improving performance ”, Alexia Inge, Founder of Cult Beauty recount Glamor United Kingdom. “The eternal push / pull of nature and technology is ever present, but now laboratory-refined ingredients, biomimicry and ‘green science’ are blurring traditional lines.”
What does this mean for consumers?
As we mentioned earlier, there is no accepted industry definition of ‘clean’, so it has always been important to learn. how to read product labels and distinguish the real deals.
With the rise of the “cleanical” beauty trend, brands emphasizing clinical studies and scientific research could gain more attention, potentially helping to eliminate ineffective organic ingredients from the market.
From “clean” to “clean”
Trends are not always easy to trace, but moving from “clean” to “clean” makes sense. This could be a response to the cruel lack of regulation in the industry of brands claiming to be “green”. The editors of Glamor United Kingdom postulate that the pandemic may have led to an interest in adding science-backed research into the mix. After more than a year of relying on antibacterial products, many may rethink their relationship with chemicals. Of course, those who like to learn about the science of skin care will always appreciate a clean product with good medical faith.
“Terminology borrowed from the clinical world will infiltrate beauty more,” explains Inge. Charm. “Anything that claims to have medical grade approval or standards will be deemed more effective and trustworthy by concerned buyers.”
Brands at the forefront of “cleanical” skin care
We mentioned their patented hi-tech techniques above, but the cruelty-free brand, which focuses on clinically proven and sustainably sourced ingredients, deserves every scream.
Whenever I’ve asked dermatologists about the brands they recommend, no name comes up more often than SkinCeuticals. From the famous CE ferulic serum their Triple lipid restoration cream, medical grade formulations are worth spending.
Another dermatologist favorite, the cruelty-free medical-grade brand behind the popular DEJ eye cream is known to provide high concentrations of effective ingredients.
OG of the clean beauty movement, the brand and its bio-active formulas have been leading the way since 2000. For sensitive skin looking for “cleanical” products, REN is an excellent starting point.
Founder Rochelle Weitzner created her scientifically backed skincare line specifically for the three stages of menopause, a category often overlooked by the beauty industry. Well-aging break Fascia stimulation tool—Designed to minimize sagging — has been approved by the FDA as a Class 1 medical device.
With its high-tech ‘blue biotechnology’, the luxury brand creates all of its clean, active marine ingredients using sustainable practices that help preserve the ocean’s ecosystem.